BRAND-ished

Coca cola, Harley Davidson, Levis , McDonalds and many more. Each of these are iconic brands that we all have heard off. In the same vein I sometimes wonder whether each one of us be a brand? I believe that whatever holds true for iconic brands, the same holds true for each one of us. We are all brands in our own rights.
So what composes the Brand YOU?
Contrary to what the great learned Shakespeare said with regards to a name your name and surname does hold a lot of weight in forming favorable perceptions in peoples mind. To me it is like the formation of the first impression- a visual imagery of the person in your mind when you first hear the name long before you have met the person. To illustrate this further draw a mental picture of 2 individuals named Champa and the other picture of Monica.
Research shows ( Have you not heard this a zillion times) that people with a high IQ visualize 2 different personas when presented with the above exercise. Champa would be visualized to be more like a village belle and Monica from the swanky upmarket metro.
To use the analogy of Branding, your looks, the clothes (brands) you wear, your hairstyle, the are the visual components that define the brand you.
The way you speak, the etiquettes (or the lack of them), and generally your behavior, nature ideals and believes comprise the intangible components of brand You!
Then there are Brand ambassadors who vouch for you. Mostly these are your parents, Close and not so close friends (the latter category are largely witness or at the receiving end of your dark side)
The perfume you wear or the way you smell would define the sensorial brand YOU.
Likewise the car you drive, the company of friends you have your education, even yoyr religion and every minor and major things about you and your life contribute to defining the brand You!
Go Ahead! Make and Live your Brand

• All names and characters used in the article are purely fictitious and indicative. Any resemblance to any brand dead or alive is purely coincidental